Street marketing works as an effective companion piece, in a suite of traditional promotional tools, as a market variant strategy. Street promotion is a cost-effective means of servicing a broad demographic (blanket field marketing) providing passive and active mass market engagement and exposure to pedestrian and vehicular eyeballs in a wide target area.
We humans are programmable beings. StreetSeen is your priming tool in your marketing portfolio.
At StreetSeen we consider ourselves street scientists, executing real-time field studies on response behaviors to subconscious stimuli to ignite engagement for public assemblages and live event programming. Street promotion is a form of field marketing that works due to something called PWA or perception without awareness. The human brain takes a picture of everything we see; images and messages we don’t know we see or hear. The subconscious mind controls 95% of our lives and tapping into its machinery with field marketing messaging delivers a powerful impact both immediately and cumulatively, influencing behavioral choices. Take a look at these two fun video clips to get an understanding of what we’re talking about.
Retail Drops (Handbills, Rack Cards & Business Cards)
Door-to-Door (Door Hangers,Fliers)
Guerrilla Marketing (Stencil Production and Field Placement)